Grocery chain Whole Foods has started selling a “carefully curated selection of vinyl records” in five California stores. An odd impulse buy item, for sure.

A representative from Whole Foods stated: “This launch isn’t just about stocking our shelves with something new and different — it’s about listening to our shoppers and giving them access to the things they want — whether it’s their favorite cheese or their favorite way to enjoy music.”

Not sure if this is a cool way to keep the format alive, or just a ridiculous ploy to further tap into the hipster market. Maybe both.

(via Fact)