The Rural Alberta Advantage was born out of singer/songwriter Nils Edenloff’s exodus from the province that inspired the band’s name and many of the songs from their enthralling debut album, Hometowns. To cope with the homesickness and isolation of his move from Edmonton to Toronto, the shy songwriter penned a series of odes to his former home, celebrating the country’s wild rose, the purple skies and the “deathbridge in Lethbridge”.
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Edenloff began to take his songs to a struggling weekly open mic night in early 2005 to perform them for an audience. In a matter of weeks, he was handed the job (paid in beer and 2-for-1 pasta specials) of hosting the night alongside drummer Paul Banwatt. The two quickly formed a musical bond, with Edenloff’s plaintive folk songs backed by Banwatt’s raucous, razor-sharp percussion. As the open mic night faltered, the two found themselves playing hours’ worth of songs per night, and developed a solid “set list” for their weekly routine.
Thanks to their exciting live performances and gritty, honest songs, a loyal following for the RAA began to grow. The band continued to play in Toronto and throughout eastern Canada, steadily increasing their fanbase with a performance on MTV Canada and a slot at the Pop Montreal festival in 2007. As well as playing live, the band spent much of 2007 in the studio, recording their debut full-length record, Hometowns, which they began to sell at shows in early 2008, without an official release.
With no label or publicist, Hometowns began catching the ears of bloggers across the country on pure word-of-mouth. The inspiring DIY success story of the Rural Alberta Advantage has continued to gain momentum and attract fans and followers, with a breakthrough performance at the 2009 SXSW festival in Austin, Texas, and Hometowns will be released properly for the first time on Saddle Creek in July 2009.
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