Wow! Believe it or not, MTV, VH1, and CMT are going to play actual music videos, for one day (well, 12 hours) on July 4, 2013. The “blow-out” will run from 6 a.m. to 6 p.m., and according to a statement by Viacom president Van Toffler, “We want to let fans discover and really love up musicians, give a tip, buy them a beer or simply send a message of support. We have a history of introducing new artists, celebrating our audiences favorite established superstars and providing a forum for all to reveal their influences and the stories behind their music. So we’re going to celebrate the music, let musicians get heard, promoted, and loved. That ain’t all bad.”

Then, at 6 p.m., the station will return to its regularly scheduled bullshit.