Recently, the San Francisco-based education toys company GoldieBlox created a parody of the Beastie Boys song “Girls” and utilized it in an advertisement without the consent of the band — who, on principle, have opposed the usage of their music in any ads. Beastie Boys wrote an open letter to GoldieBlox which revealed that, upon inquiring with the toy company as to why and how their song came to be used without consent, GoldieBlox filed a lawsuit that asserted its right to use the music in the video.

This apparently pissed off a lot of people, and the company has come under fire for its decision.

From Adweek:

“We don’t want to fight with you. We love you and we are actually huge fans,” GoldieBlox founder Debra Sterling writes. She goes on to defend her intentions but says “our hearts sank last week when your lawyers called us with threats.” Sterling says she had no idea the late Adam Yauch was opposed to using his music in ads (not every “huge fan” of Yauch’s knows this, apparently, even one who is looking into doing just that), and adds: “We don’t want to spend our time fighting legal battles. We want to inspire the next generation. We want to be good role models. And we want to be your friends.”

It’s basically a passive-aggressive non-apology, casting the Beastie Boys as bullies and GoldieBlox as the victim—and also, irritatingly, the bigger person. The company suddenly doesn’t want to fight a legal battle, even though it started one. And it wants to be friends, even though it’s spent a week trying to be enemies.

After deleting the video, GoldieBlox posted a new one with a more generic soundtrack: